The Theory Of Relevance

Relevance is the enviable position of being the go-to choice for your consumers. It means having a say is no longer enough. It means having actual influence in the market. 

Relevance in the future means not overpromising and under delivering, but walking the talk. About being true to your customers who integrate into your lifestyle. 

Relevance means that when a consumer thinks of a need, craving or desire, they think of you first. But not just that, they start aligning their lifestyles to your brand. Being relevant means you don’t follow the market, the market follows you. 

NOA will take you to that enviable position, the pinnacle of desire from every consumer in the target market. 

To know how we can help your brand become relevant, drop us a line.